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However, entering a new market in a different nation is not as easy as it sounds, with factors like local culture and local market knowledge presenting as obstacle initially. While the second requisite for a true MNC would be a company engaged in the active […] et al. etc. An expatriate, on international business travel most of the times, arrives on the British Air Wayâ??s flight, rents a Toyota at Hertz, drives down-town to Hilton hotels and reaches the room, flips on to Sony TV and catches the glimpse of the same flashing signs of â??Coca-Colaâ?? and â??BMWâ??
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